Certified by: Shenzhen Bureau of Trade and Industry
Organizer:Shenzhen Ulink Media Ltd. (RFID World China)
Co-organizer：GD-HK RFID Alliance
Guangdong RFID Technology Service Center
GS1 Hong Kong
EPCGlobal Hong Kong
Hong Kong RFID Center
Supporter：Shanghai RFID Alliance
Shandong RFID Alliance
Hong Kong R&D Centre for Logistics and Supply Chain Management Enabling Technologies
RFID Alliance of Mainland, Hong Kong, Taiwan, Macao
China Federation of Logistics & Purchasing
Shenzhen Association for Anti – counterfeiting
Venue: Shenzhen Convention & Exhibition Center Hall 3
Exhibition Date: July1 – 3 2010

The Internet of Things is a network of Internet-enabled objects, together with web services that interact with these objects. Underlying the Internet of Things are technologies such as RFID (radio frequency identification), sensors, short range communication and smart phones.

It revolutionizes the way we think about the Internet, with the development of ever more inexpensive, smarter devices coupled with the “unwiring” of the networks they connect to will transform the way we interact with the real and virtual worlds.

What's the point of all this new object data from the Internet of Things? As well as the new types of functionalities it will enable, such as health monitoring by Internet fridges, the sheer amount of new data about an object should lead to better quality goods and better decision-making by consumers. For example when you buy a loaf of bread from the grocery store, it will have its own RFID tag - which theoretically can tell you when it was produced, when it was packaged, how long it traveled to get to the store, whether the temperature during its travel was optimal, the pricing history of the product, what the precise ingredients are and associated health benefits (or dangers), and much more information.

During Premier Wen Jiabao’s visit to the CAS Wuxi Hi-tech Micronano Sensor Network Engineering and Technology R&D Centre On 7-9 August 2009, he points out that homegrown information companies must make breakthroughs in the key technologies of Internet of Things and China will march into the information age with the support of post-IP era technologies, he also said that China should build it own sensing information center or Sensing Center of China.

On November 1, more than 40 companies and institutions formed an Internet of Things industrial alliance in the Chinese Silicon Valley, planning to build up the country's Internet of Things industrial center.

In early 2009, at a round table held after US president Obama assumed his post, he listed Internet of Things and renewable energy as two edge tools to revitalize the economy.

Later, China Mobile Ltd. President Wang Jianzhou reiterated that his company would focus on Internet of Things in the future.

China Unicom (Hong Kong) Ltd. Board Chairman Chang Xiaobing also expressed similar view, saying that Internet of Things will become a potential field of the mobile communications market.

Zhu Hongren, the official spokesperson of Ministry of Industry and Information Technology, recently in statement emphasis that China will pay utmost attention to the development and research of the Internet of Things.

All these information suggest the Internet of Things is emerging; it will change our lives significantly in the near future, are you ready for it?

Shenzhen International Internet of Things Expo (IOTE) is the first and largest exhibition of its kind not only in China, but also in Asia. It is an important showcasing and trading platform for the whole industry chain of IOT、RFID technologies，RFID tag/reader/middleware manufacturing & development, NFC, Short Range Communication, Wireless Sensor Network, and their application in Automation, Logistic, Anti-counterfeit, Asset Management, Fashion, Library, Smart Home, and etc.

Since its first event held successfully in 2008, the scale of this expo has expanded fast with its influence far reaching. As the most important exhibition in RFID industry, it concentrates a great deal of the latest technologies, R&D results and products in the world RFID industry. On its event of every year, it has been widely accepted by RFID suppliers and their users. Besides, it has been acknowledged as an effective and swift channel to acquire information from the industry and as a professional platform for RFID production trading and new product promoting.

Why your company should attend 2010 IOTE?

1)The First RFID - Focused Show Ever. 2010 IOTE is the first and only expo focusing on RFID, Sensors Networks, Smart Identification and applications of the Internet of Things.

2)Showcasing the Complete Industry Chain. 2010 IOTE will exhibit RFID chips, inlay, tag, RFID antenna, RFID convert machinery, various RFID readers, middleware, wireless communication technologies, wireless sensing networks, software, integration service and success cases in various fields.

3) Well Known for the Number and Quality of Exhibitors and Attendees. The expo has been receiving the great attention from and beyond RFID industry. It attracted more than 100 domestic or international RFID vendors exhibited their products and solution, and 8000 VIP visitor or purchasers last year. This year, 2010 IOTE will feature over 150 exhibitors and an estimated 10000-plus of attendees.

4)Supported by Authoritative RFID Organizations and Alliances. The expo is supported by many authoritative RFID organizations and alliances, such as GD-HK RFID Alliance, Guangdong RFID Technology Service Center,GS1 Hong Kong, EPC Global Hong Kong, Shanghai RFID Alliance, Hong Kong RFID Center, Shandong RFID Alliance, RFID Alliance of Mainland, Hong Kong, Taiwan, Macao, and etc.

5)Widespread Publicity and Promotional Events. The Expo is gaining the support of nearly 150 professional media home and abroad together with RFID industry associations, trade promotion bureaus and commercial departments. With network advantage and abundant resources, we will organize plenty of professional buyers and visitors to come and purchase. Our media includes RFID Journal, RFID World China and others authoritative website and magazine, from various industries in which RFID and other IOT technologies will be applied. Check the list of our media partners.

6)Effectiveness: Through inviting high quality purchasers, the expo will build a trade platform between global RFID supplies and buyers. The majority of its visitors will evaluate and choose the products displayed at this expo and apply the selected products for their new projects.

Products Exhibited
1. RFID Chip (Compliant with LF, ISO15693, ISO14443, ISO18000)
2. RFID label antenna (made of aluminum, sliver, copper, and etc), productive machine of RFID label antenna
3. RFID standard cards or RFID labels
4. Special RFID tags (with special form, or applied in extremely environments)
5. Manufacturing machine of RFID card or labels
6. Conductive Silver Paste, Battery, permeability magnetic material, microwave absorbing material
7. RFID testing and measuring devices
8. RFID reader chips (UHF, HF, LF, compliant with ISO standards or protocols)
9. RFID reader module (UHF, HF, LF, compliant with ISO standards or protocols)
10. RFID reader (UHF, HF, LF, compliant with ISO standards or protocols)
11. RFID reader antenna (UHF, HF, LF)
12. RFID handheld Reader, PDA, Forklift-mountable RFID reader
13. Active RFID products and systems (433MHz, 900MHz, 2.45GHz, 5.8GHz active tag, reader, antenna and system)
14. RFID middleware
15. NFC technologies and products
16. Short range communication technologies: Zigbee chip, Zigbee communication module, Zigbee networks, GPS, RTLS, Bluetooth, UWB
17. EPC network: EPC tagging, EPC middleware, EPC sever, EPC service platform
18. Sensor Network
………

Application and success cases exhibited
1. IOT solutions and applications in logistics, supply chain, inventory management
2. IOT solutions and applications in work-in-process manufacturing, trace and track, schedule monitoring, quality assurance.
3. IOT solutions and applications in monitoring and tracking expensive commodities & dangerous items, and anti-counterfeiting
4. IOT tickets applications in meetings, concerts and resorts
5. IOT solutions and applications in parking and toll payment, vehicle tracking
6. IOT solutions and applications in personnel tracking and locating
7. IOT solutions and applications in animal identification, food security
8. IOT solutions and applications in IT assets' tracking and locating
9. IOT solutions and applications in library management
10. IOT garment solutions and applications
11. IOT military solutions and applications
12. IOT retail solutions and applications
13. IOT social security solutions and applications
14. IOT smart home solutions and applications
………

“I really appreciate that the organizer provides such a great platform for our RFID vendors to get together, sharing and communicating the latest development about RFID and industrial trends”
--- Zhang Liang - Strategy Alliance Director from ZTE Corporation

“We can see the organizer put a lot effort into this event from publicity promotion, new product release to the conference. Our RFID vendors also pay a great attention to the expo. We are satisfied with the number and quality of exhibitors and attendees, it do make a breakthrough compared to other exhibitions this year. We are looking forwards to next year.”
--- Yu Bo - Director of Communication Department from Shenzhen Academy of Aerospace Tech

“This expo is great! First of all, it attracts more than 100 domestic and international RFID companies to attend; the number is impressive compared to other expo we attended before. Secondly, the number of visitors and purchasers is great, we are full-hand during the expo, and our material is running out just on the second exhibiting day. And what satisfy us most is we met many international purchasers, some of them have already reached initial agreement with us about cooperation.”
--- Wu Yulan – Marketing Manger from Shenzhen New Force Communication Technology Co., Ltd

“This expo is a great success! We sent out 350 pieces of material just on the first day. A lot potential purchasers visited our booth, to be honest, we are were kind of overwhelming”
--- Sun Hai - General Manager from Silion Technology Co.,Ltd.

“This expo is successful. We are surprised about the number of visitors; our material was running out on second day. And the most impressive thing is the quality of visitors; most of them already have a good understanding about RFID technology”
--- Wang Yuemei – General Manager of Asia Pacific Region from Alien

“We met a lot RFID companies and potential customers, so we thought high of this expo. We'll be here too next year”
--- Zhuang zhuying – Business Development Manger of Asia Pacific Region from Impinj

“The exhibitors and visitors are professional. We met many manufacturers of RFID tag, reader, and system integrators; we really appreciate the efforts the organizer has been making, and hope it would be even better next year”
--- Wang Zengxi - Channel Director of China Region from Intermec

“I just wanted to thank you guys for putting on such a great event! I found several special tags that may be adopted for out project”
--- Jennifer G.

“I went to the expo on Saturday and you guys really put on a great event. The venue was easy to get to, and the exhibitors were approachable, and very knowledgeable. I'll definitely be back next year.”
--- Jessica Bronson

"We met a wide variety of prospective franchisees and business owners at the Shenzhen RFID Expo. The traffic was great and there were quite a few well-qualified attendees at the Expo. This was our first year here and we're looking forward to visiting at future events"
--- David Gollersrud

“Thanks for all of your hard work in putting together such an great event. The traffic was heavy, we learn a lot new products, and we are already looking forward to next year.”
-- Sam Dolkins

"We met a wide variety of prospective franchisees and business owners at the Shenzhen RFID Expo, The traffic was great and there were quite a few well-qualified attendees at the Expo.This was our first year here and we're looking forward to visiting at future events"
--- David Gollersrud USA